If you’re an interior designer or a shopaholic, your mind will be blown by this unconventional upside down store design Viktor and Rolf in Milan! The interior design of this store brand in Milan features parquet floors (on the ceiling), upside down columns. The arches between the columns are made into handy closets for storing clothes that the boutique specializes in. Clearly, this all defies logic and is quite amazing to experience as you enter the store!
Store design adds to the customer’s ability to be awestruck, which means that they will potentially be inspired to stay and explore longer, and they’ll constantly be looking up to see if the sky (or floor) is, indeed, falling from above. Interior design of this store is made more prominent, and hence the merchandise takes on an appeal of its own. The store brand here is clearly defined by its unique environment.
And it’s not just the beautiful parquet floors or the upside down arches. It’s also that the door is upside down, and that there are chandeliers “hanging” upside down from the floor or ceiling that you walk on. The upside down arches create a lovely seating arrangement, and are able to keep merchandise between its haunches. You’ll also find that chairs and tables are “hanging” from the ceiling, hence unable to be used in the traditional way. The craftsmanship of the store is impeccable, giving it even stranger sensation.
But who really wants another traditional store? If the merchandise is for the sophisticated shopper in you, then the store design should be, too. It makes sense that there ought to be a place where the world defies gravity, and it just might mean staying longer to see what the product of such place can do for you.
Also, take a look at “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight on how you can turn your business into a market-dominating competitor by using human cognitive responses.