Ireland is known for its dedication to excellence in higher education. Esteemed Irish institutions such as Trinity College feature rich historical architecture dating back to the 16th century stand next to modern schools such as Dublin City University (DCU). It is inside this young university where we can find a fine example of smart and innovative interior design, the Bank of Ireland’s DCU branch. The unexpected modern style of this bank design makes it stand out not only locally but internationally.
For its cozy branch at DCU, the Bank of Ireland settled on a cyan color scheme that derives from its corporate branding colors. For contrast, the interior designer chose cream, beige and blonde pine wood accents. Although the Bank of Ireland conjures an image of conservative and stately history, the DCU branch has a style that is young, modern and inviting.
Bank customers who enter the DCU branch are welcomed by an ambiance that is a combination of collegiate and retail spaces. The interior design also evokes the clean lines and smart layout of a social media website such as Twitter. In fact, the branch features a structure running through the middle of the space, which invites them to review the bank’s digital services.
Touchscreens, banners and decorations that resemble computer icons seem to float in the air in this branch. Customers can either pick up a telephone or initiate an Internet banking session. When they need to speak to a Bank of Ireland representative, customers can choose from conference rooms that feel like university libraries, meeting booths that offer more privacy, or the attractive lobby area.
With the right combination of concrete, wood, glass, and stylish furniture, the interior designer responsible for this special branch of the Bank of Ireland has been able to elicit the feeling of efficient online transactions in a physical space.
Also, take a look at “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight on how you can turn your business into a market-dominating competitor by using human cognitive responses.