Upon entering the spacious yet intimate Delbove boutique in Brussels, one idea jumps out: elegant minimalist. The store makes it clear what product line is featured, and all else is tucked away. Designed by Christophe Remy, this boutique features the high-end cosmetic line of Gina d’Alsembourg who relaunched Delbove Belgian cosmetics. The cosmetics themselves are packaged dark, as if coming from the local pharmacy, so the store design contrasts this dark tone with clear glass shelving and gold brackets in the product line area.
The boutique store designer, Remy, opened up the floor space with plenty of room for browsing. Tucked along the side walls, and one space in the center of the room, are sampling and consultation areas. The consulting space in the center is a bit more traditional with dark wooden library-style shelving units, to give a more leisurely feel to the space. The boutique store interior is three spaces, really. The center spaced dark wood paneling houses lighted compartments to highlight the cosmetics into more specific categories, contrasting the minimalist space to the right and left that reminds one of a salon of various product options.
The boutique store brand is clear upon entering. The black and white carpet patterns offset by a red rug where a table with modern sculpture welcomes customers to sit and perhaps wait while a friend or loved one browses. The consultation area has a large center table with two bar-style (pharmacy style) seats. It offers a comfortable yet roomy space for sampling and discussions on color and tone. Well lit and modern white in this area, with minimalist and non-distracting wall art, this ample lighting allows that customers have an accurate view of how the products work with their skin tone and complexion.
The quiet addition to the boutique is the ‘D’, the store signature, elegantly displayed as art on the wall, on business cards and stationary placed with purpose.
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