Designer: Emmanuelle Moureaux
All photos: retaildesignblog.net
At the beginning of this year, fashion and Japanese tradition came together in a beautiful display of FURLA’s 2016 Spring Summer collection. Hosted at the Zojoji Temple in Tokyo, the presentation benefitted from the inspired design of Emmanuelle Moureaux, who used the hanami tradition as a starting point.
Hanami is the Japanese tradition of celebrating the beauty of spring flowers. Using the piloti columns as their “trunks”, the designers created the illusion of blooming trees by building their crowns out of colorful sliced papers.
Gradual tones of color make up each crown, so the display looks orderly, yet the eye finds itself attracted to the myriad of nuances in each tree. The translucent quality of paper allows light to pass through, which accentuates the impression of sun rays playing through the branches.
While the colorful display is definitely an aesthetic choice, it also has a clear function. The colors of the FURLA collection items underneath these improvised trees match those of the tree crowns, which makes browsing the collection easier. Guests can find the favorite color piece guided by the crowns.
The FURLA presentation is an elegant example of how color can play a double, sometimes triple role in the design of a space. In the recreation of this interior, colors not only provide a focal point for the space, but are symbolic reminiscences of the local culture and subtle ways of helping guests find their way to their favorite collection piece.
Please take a look at our Before and After images of selected projects from 2015 HERE.
If you are thinking to open up a new business or in a process of rebranding and remodeling your existing business, contact us to get a free consultation from Mindful Design Consulting. Click HERE to price your project design.
Also, take a look at “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight on how you can turn your business into a market-dominating competitor by using human cognitive responses.
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