If colors are an important element in branding, bright colors are great tools when used to capture the energy and dynamism of a corporate brand. This is how vivid tones are used in the Reckitt Benckiser HQ office in Beijing, China. While its creators made a constant effort to translate the metaphor of the kite-shaped logo into clever elements of design, the bright colors are truly the main actors in the final result. This is a wonderful example of using vibrant colors in office design to define and elevate a brand.
David Ho Design Studio is the mind behind this colorful project. Using a neutral background as its canvas, it used vibrant pink, yellow, cyan, lime, purple, orange, blue and green (a color palette that is part of the corporate brand identity) in order to create a sense of vitality, drive and initiative.
Color is introduced mainly through monochrome pieces of furniture in daring tones. These elements achieve their purpose by either standing in contrast with the gray background, or by balancing each other in a lively, yet well-controlled display of color.
The same spirited colors achieve transparency when used in the design of the glass walls. This is a smart way of infusing color into a space that needs to retain a note of rigor and professionalism, necessary to suggest a serious approach to business.
However, the colors are best utilized in placing the logo at the center of attention. Boasting attention-grabbing colors, the company logo is hard to miss and easy to remember.
While using exuberant and vibrant colors in office design is somehow risky if not done right, the Reckitt Benckiser HQ office proves that it may be a winning strategy for increasing brand recognition.
Designer: David Ho Design Studio
All photos: Lou Hong Yi via retaildesignblog.net
Please take a look at our Before and After images of selected projects from 2015 HERE.
If you are thinking to open up a new business or in a process of rebranding and remodeling your existing business, contact us to get a free consultation from Mindful Design Consulting. Click HERE to price your project design.
Also, take a look at “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight on how you can turn your business into a market-dominating competitor by using human cognitive responses.
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