Via retaildesignblog.net
Designer: dash design
All photos: retaildesignblog.net

While traditional Godiva stores have a kind of formality meant to underline the long Godiva tradition, the Truffle Express kiosk located in Westfield Centre Mall of San Francisco takes a more lighthearted design turn. Created by dash design of New York in partnership with Creative Brand Strategist Peter Levine, the kiosk looks like the energetic, sunny relative of these more conventional stores.

Colorful-Chocolate-Kiosk-Design
Built to serve the “on-the-go” crowd and allow Godiva chocolate lovers to easily grab one or more truffles, the Godiva kiosk has the cool vibe meant to attract a younger clientele that enjoys a quick treat. The interest of this firm in how psychology is influenced by design is well known, and Truffle Express is yet another example of making design choices guided by a desire to create the right response in the targeted audience.

Kiosk-Sign-Design

The modern look of the kiosk is a result of the vibrant yet soft color palette, the clean lines and the geometric precision in the use of modern materials that morph into a balancing game of rectangles and circles. While the kiosk retains the crisp white counters that highlight the appealing colors of Godiva truffles, the background is an outburst of happy colors.

Modern-Chocolate-Kiosk-Design
The choice of bright colors comes not only from the desire to give the kiosk a fresh, energetic feel, but also to balance the otherwise simple silhouette of the structure. While soft and pleasant, the colors are far from being shy and create chromatic combinations that emphasize each other’s visual appeal.

Modern-Kiosk-Design
Even less timid than the other colors, orange is used on back-painted glass, in order to grab the attention of passers-by. On both sides of the kiosk, colorful graphics announce the new Godiva flavors and are changed as these flavors evolve.

Freestanding-Kiosk-Design
The LED sign changes colors, giving the kiosk a celebratory feel and emphasizing the variety of flavors. Sleek and visually appealing to modern tastes, Godiva’s Truffle Express kiosk is a cheerful presence in the middle of a busy location.

Lighting-in-Kiosk-Design
Please take a look at our Before and After images of selected projects from 2015 HERE.

If you are thinking to open up a new business or in a process of rebranding and remodeling your existing business, contact us to get a free consultation from Mindful Design Consulting. Click HERE to price your project design.

Also, take a look at “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight on how you can turn your business into a market-dominating competitor by using human cognitive responses.

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