Keeping in mind the company’s belief in healthy treats, Mindful Design Consulting designed the Yogopolis interior to reflect just that. Since Greek yogurt is the main specialty of the store, a Greek scheme was naturally proposed for this yogurt shop branding and interior design. Fun bright colors were a fitting choice for an interior meant to bring joy and excitement.
Yogopolis store 3D model by Mindful Design Consulting
Michele, the owner of the store, came to us with a piece of a striped fabric representing the colors she liked, and a simple colored rendition of the store name to be included in the logo, that she put together in MS Word. It was fun and exciting to work with Michele on her vision of the first store concept. Here are the branding PMS colors we selected for Yogopolis and that are now used for all marketing and printing materials.
Yogopolis brand colors and store logo by Mindful Design Consulting
Due to the clear vision and inspiration behind its design, Yogopolis is has a recognizable unique character. All colors and material selection was influenced by the colorful architecture and scenery of Greece. The tones and shades of the sea, the sky, the aromatic plants, the sun and the sand are all brought together in the chromatic palette and the finish and furniture selections.
Yogopolis store interior branding board by Mindful Design Consulting
Decorative tile captures the colors of the sea sparkling in the sun, while acrylic chairs evoke its transparency. The Ivanhoe™ Dino porcelain cord pendant light in light blue ties in with the colors of the walls anf those of the brand logo.
We designed bright and inviting posters that convey the message that Yogopolis treats are of high quality.
Store custom poster by Mindful Design Consulting
The interior design includes Greek columns that flank the chalk menu board behind the counter. A thin meander border lines the walls, referencing again the shop’s source of inspiration.
Store colored elevations by Mindful Design Consulting
The store front uses the same color scheme as the interior. We provided the design for all the window graphics to be applied on glass.
Store front graphics by Mindful Design Consulting
The store looks bright and inviting during work hours
A self-serve area with yogurt machines and a topping bar offers customers various sweet options.
Upholstered benches and plenty of seating options ensure that customers will always find the perfect spot to enjoy their yogurt.
All graphics, web design and interior branding: Mindful Design Consulting
Built store photo: Bill Steele, our architect for this project
Also, take a look at the “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight into how you can turn your business into a market-dominating competitor by using human cognitive responses.