Yogurt Sundae store design: Mindful Design Consulting
All images: Mindful Design Consulting
Yogurt Sundae is a self-serve yogurt shop brand in the Minneapolis/St. Paul area, that has opened two new locations within a short period of time. It was intended as a family gathering place and a fun venue for events, in addition to providing super-healthy treats that use proprietary nutritional ingredients. With these goals in mind, Mindful Design Consulting created a modern store interior by adopting a playful “fruit” theme and by using bright colors.
The Yogurt Sundae store design uses bright colors and shades inspired by fruits such as oranges, lemons, peaches, kiwis, blueberries and cherries. The intent is to evoke the abundance of flavors in the shop’s treats, to open an appetite and to delight the eye as much as the taste buds.
The materials and furniture selected are moving along this theme. Images of fruits are placed behind the front counter and along its front side. Even the shape of the light fixtures is reminiscent of that of fruits. Opaque lamp shades descend over the counter, while the transparency of the seating-area pendants suggests the lightness of the treats and the informal and friendly ambience of the place.
Curves are ever-present, from the soffits that mirror the shape of the counter to the curved upholstered benches and the round pedestal tables. Round images of sweet treats and large brushes of warm colors further suggest the easy-going character of the place.
The green shade and organic design of the chairs reference again the source of the store’s ingredients and suggest a healthy approach to eating.
The entire Yogurt Sundae store design is inspired by the beauty, colors and flavors of fruits and helps make the bussines a big success as a yogurt shop brand.
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Also, take a look at the “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight into how you can turn your business into a market-dominating competitor by using human cognitive responses.
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