what are some Red Flags that someone needs to revamp their image
as a business owner?
- The biggest bottom line sign is that business has slowed and revenues
and sales are down. This symptom directly correlates with poor self-confidence,
morale, and performance with respect to the owner and the staff,
if any. Most often business owners and staff don’t know who
they are and thus, can’t establish an effective personal brand
to then sell the business brand.
Just like how our interiors
and surroundings affect our energy and performance,
so does how we show up each day visually and how we choose to communicate
with our prospects and clients.
and I help clients in similar area - rebranding their looks. We
also get to see amazing transformations on before and after images
like this hairs salon above.
are the first few questions that you ask when you start working
with your clients?
I always ask what their personal branding goal is for themselves.
Without a goal and intended results, it is impossible to achieve
success. I also ask them what their number one personal branding
issue is and what is taking up their thinking time.
The more time we spend in our head instead of creating our business
realities with others, the less we are out in public connecting
with our clients and prospects and the less effective our personal
would you know that your branding mission accomplished with a
business owner? It's easy with interior but how do you know its
done when you work with a person?
We take a base-line survey before we begin with respect to self-confidence
and revenues and then we take the same survey at the end of our
work with clients. I often don’t even need the final survey
- I can see the progress clearly with clients and they always
see results in terms of self-confidence, revenues and business
growth a few weeks into our work together. We also like to do
“before “ and “after” photos so clients
can visually see their transformation and have professional headshots
to use elsewhere.
One of Katy's client's before and after photos. Click HERE
to see more before and after photos.
know you brand individuals but I also know you have some larger
corporate clients. How do you apply branding in a corporate
environment? Do you work with people in groups?
We work with small business owners on their personal branding.
With corporations, we are hired in for multiple reasons. One,
if a corporation is shutting down or laying off staff we go
in to transition the staff out of their jobs - we establish
a personal brand for them, boost their self-confidence, develop
their natural talents and work on their resumes, interviewing
styles so that they can find the right jobs or develop new careers.
Two, we go into growing companies and work with 4-5 executives/upper
level management to help them define their personal brand, understand
the corporate brand, and transfer that personal brand successfully
into the corporate brand so they can then represent the company
well and increase their success within the company.
learn more about Katy's work and her speaking engagements go to
her web site: PurisImage.com
you would like to learn more about how to brand your business,
take a look if you could use this book - "Branding
By Interior" by Ekaterina Kohlwes.