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BRANDED INTERIOR DESIGN QUESTIONNAIRE
Please fill out this form as complete as you can.
Company
This field is for validation purposes and should be left unchanged.
Date
*
MM slash DD slash YYYY
Full name
*
Current business name
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Do you have a tag line for your business?
How long have you been in business?
Franchise or Business Main Office Mailing Address:
*
Business owner's email:
*
Address of the location you want to redesign:
*
How many years remain on your lease for this location?
Square footage of the space:
*
Do you have existing floor plans, photos, videos of the space? Please provide link to a drive (if large files) or email.
What are your peak hours of operation and expected daily foot traffic?
What is your brand’s mission or promise to your customers?
*
How would you describe your brand’s personality in three words?
*
What is the single key message or feeling you want customers to leave with when they visit?
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Do you have an existing logo, branding package, marketing materials, website URL? Please provide links to a drive (if large files) or email branding files.
*
Who is your primary target market (age range, income, lifestyle, occupation)?
*
Are you also targeting any secondary markets (e.g., families, tourists, college students)?
Who are your main competitors, within a 4-mile radius or in general?
What do you offer that your competition doesn’t — what differentiates you?
Which of the following interior design styles do you prefer (select all that apply):
Slick Contemporary – Sleek, minimal, high-tech finishes, sharp lines.
Traditional or Victorian – Ornate details, symmetry, classic art.
Vintage American – Rustic charm, nostalgic touches, mid-century or farmhouse influences.
Arts and Crafts – Handcrafted quality, simplicity, earthy tones.
Mediterranean – Terracotta, stucco, mosaic, wrought iron, and warm or white tones.
South Asian – Rich colors, carved wood, textiles, and spiritual motifs (Indian, Pakistani, etc.).
European – Elegant moldings, antique furniture, Parisian, Tuscan, or English influences.
Industrial – Raw materials, exposed structures, metal, and reclaimed wood.
Vernacular – Regionally inspired, using local materials, traditions, and climate-responsive design.
Green / Sustainable – Eco-friendly materials, low-impact design, biophilic elements.
Feminine Playful – Soft tones, whimsical elements, rounded forms, delicate details.
Masculine Reserved but Sophisticated – Dark tones, leather, clean lines, structured layouts.
Moorish / Moroccan – Vibrant tiles, arches, lantern lighting, intricate patterns.
Japanese Zen – Simplicity, natural materials, low furniture, neutral palette.
African Tribal – Bold patterns, handwoven textures, warm tones, and earthy accents.
Eclectic – A curated mix of various styles, colors, and eras that express individuality.
Bohemian (Boho) – Layered textures, vibrant colors, artistic and free-spirited vibes.
What shapes or forms do you prefer in the design?
rounded
organic
geometrical
What lighting style best reflects your vision?
Sophisticated – Elegant chandeliers, sculptural fixtures, soft warm light, dimmable layers.
Whimsical – Quirky shapes, fairy lights, unusual materials, and imaginative forms.
Fun – Bright colors, neon signs, novelty fixtures, bold design statements.
Playful – Unexpected placement, interactive elements, geometric or asymmetrical designs.
Mysterious – Low ambient light, shadows, uplighting, hidden LEDs, dramatic contrasts.
Creative – Artistic fixtures, custom lighting sculptures, statement pendants.
Minimalist – Bare bulbs, concealed fixtures, no ornamentation.
Romantic – Candle-like glow, wall sconces, vintage bulbs, warm dimmed lighting.
Industrial – Exposed bulbs, metal shades, utilitarian and raw finishes.
Natural – Emphasis on daylight, light filtered through natural materials (e.g., woven or linen shades).
Ambient – Soft overall glow, ceiling-washed lighting, mood-enhancing.
Accent – Spotlights or directional lights to highlight art or architecture.
Glamorous – Crystal chandeliers, gold/brass accents, high-shine elements.
Tech-Savvy – Smart home integrations, color-changing LEDs, voice/gesture controls.
Rustic – Lantern-inspired, wood and wrought iron, soft amber tones.
Eclectic – Mix-and-match styles, layered light sources, global influences.
Lighting Other
Flooring finish you are considering or like and why:
Ceiling finishes you are considering and why:
Wall finishes or features we need to keep in mind:
Menu board type preference (if applicable): TV screen displays, digital ordering kiosks, LED projection menus, interactive digital walls, chalkboards or whiteboards, magnetic or pegboard menus, printed wall graphics, backlit acrylic boards, hybrid digital-static menus, QR code menus, ceiling-hung panels, and neon or LED text displays...
What is the desired guest experience you want to create? (e.g., lounge & chill, social & lively, family friendly)
Do you plan to include interactive elements (digital boards, photo walls, community tables, games)? Please describe if any.
Are there any must-have features or design elements for your new brand (e.g., signage, seating types, lighting zones, Instagram-worthy spots)?
What are your expectations of this new space (e.g., increase traffic by X%, improve dwell time, enhance brand perception)?
*
Do you have an example of a branded business interior you like? (doesn't have to be in the same industry)
*
What do you like in that interior?
Are you using any rep-s for your equipment and/or furniture? Contact info:
What is your construction budget, not including design services fee or any equipment? (We need to know what materials to use for your interior during design process. Quality of materials will depend on pricing. Also, more expensive design requires more architectural detailing from us.)
Will there be any major changes to equipment, service flow, or back-of-house layout?
Choose TWO preferences from the following:
*
Time
Quality
Price
Any additional information. Is there anything else you’d like to add about your brand, your customers, or your vision?:
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