Givenchy is a sensual brand, one that takes on the raw ideas of fashion and spits them out. Their products are a reflection of this, as are the stores these products are housed in. The new Givenchy stores in Korea and China embrace this idea in their store design, expression being the keyword.
The interior design for the Korean Givenchy store brings a natural mixture of materials that easily showcase the products, while at the same time being a show itself. The contrast between the herring bone wood flooring and the white marble and mirrored cabinets invite the shopper in – acting as a spotlight to the Givenchy products inside.
The interior design for the Chinese Givenchy stores design bring the same feeling. The possess a raw, minimalist nature that also comes off as high-class. They look intimidating to those that admire the tasteful products, while at the same time are inviting to those that can afford such expensive taste.
The interior designer for these stores is able to capture the essence of Givenchy, the history, reputation, the future of the brand, and implant it into a confining four walls. Though trends come and go, there are a few brands that remain powerful in the fashion and design world, and Givenchy is one of these powerful brands. The idea behind the brand, the power, ferocity, the expression that the brand holds is able to be depicted in numerous ways. However, the stores in these countries are able to invite the potential of the company into the present day, and that is a success.
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Also, take a look at “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight on how you can turn your business into a market-dominating competitor by using human cognitive responses.
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