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Store Interior Branding Analysis: Sears vs. Target

To see full text of this news letter click HERE. It has become my habit, which derived from my profession, to look and to analyze businesses’ ambiance, environment and branding techniques of every space I walk into. Walking into a neighboring Sears I kept asking myself, what is Sears missing and what does Target, which […]

Lamellux – Wall Panels for Your Business Interior

If bare naked wall is too boring and wall art stickers just do not cut it, give your wall a makeover with Lamellux designer wall panels! With the vast improvements in laser cutting, laminating and thermoforming technologies, wall coverings can now be fluid, organically curving or in geometric motifs. Lamellux panels can be installed as […]

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Advertising Agency Office Design

Creative people need creative spaces to collaborate and to produce their best work.  This contemporary office is the bright example and it happen to be the legacy of Leo Burnett – one of the most known advertising company’s in history!  (think of Marlboro man , Pillsburry doughboy, and  Green Giant) Their newly redesigned Sydney office […]

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Green Restaurant Design Concept in London

As everyone’s awareness of a better “Green” living arises, the commercial interior design takes on a different trend – “back to nature” movement.  Take a look at the perfect example of the implemented sustainable way of thinking into this charming design of a new restaurant in London called “The Folly.” ” Inspiration for The Folly […]

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Dessert Store Branding

Please take a look at this magnificent example of branding of a dessert store. Theurel & Thomas is one of the first pâtisseries in Mexico specialized in French macarons, a popular French dessert. Anagrama, took the right approach by create the store’s branding around the product itself – colorful and delightful French cookies. White color […]