The design of Kulture Frozen Yogurt Store was a long but truly fun road. Our clients from Canada were looking for a prefect location while we were working on the branding design. Eventually a new location was finalized, but at that time the originally designed brand did not seem like the way to go. We redesigned the whole brand from scratch and never looked back. This was perfect!
The new logo perfectly represents the culture that Kulture Frozen Yogurt was trying to create in a frozen yogurt industry! The logo can be used in any brand colors and still look good. That is why we decided to place it on a wall as a main design element.
It was a challenge selecting affordable materials that can still create a warm and inviting atmosphere, but it all came together. This was the original materials board we proposed.
A few details and finishes had to change during construction but overall the warm feel of the space was delivered as expected. Kulture Frozen Yogurt is a big hit among local yogurt lovers.
Here are some initial interior elevations of Kulture Frozen Yogurt store in colors.
The Kulture Yogurt store is located at: 3749 Shelbourne Street, Victoria, British Columbia and is open from 11am till 10pm at night.
Kulture has become a place of gathering for special events as well.
Kulture Frozen Yogurt Shop is one of the first dog friendly yogurt shops!
Also, take a look at “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight on how you can turn your business into a market-dominating competitor by using human cognitive responses.