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New McDonald’s Restaurant Interior Design Is Part of a Smart Rebranding Strategy

McDonald’s Restaurant Interior Via dezeen.com and businessinsider.com Designer: Landini Associates All photos: Ross Honeysett via dezeen.com McDonald’s Restaurant Interior. In the last decade and a half, McDonald’s faced a lot of scrutiny about the effect of its products on its customers’ health. However, the American icon fast food chain has proved that it can reinvent itself and survive […]

Company Rebranding Campaigns that Worked

Via Business Insider and insightrixcommunities.com Photo above by Mike Mozart A good, well-designed rebranding strategy can change a way a company is perceived and save it from disaster or mediocrity. There are companies that have reinvented themselves and received a new breath of life due to a smart marketing campaign. Here are only three examples that used, […]

Logos, Customers and Brand Awareness – When Retail Rebranding Doesn’t Work

Via Business Insider Photo above: JCPenney – Valley View Mall, by Mike Kalasnic Working on a branding or rebranding strategy for a major retailer is a fine game of science and flair. Never is this more obvious than when a rebranding strategy fails, despite good intentions, ample experience and novel ideas. Case in point – JCPenney’s […]

Business Rebranding – New Sears Canada Logo is Simple and Contemporary

Via Financial Post Photo above: Sears – West Town Center, by Mike Kalasnik Trying to reinvent itself as a business with a stronger online presence and a smaller physical footprint, Sears Canada redesigned its logo last year. Replacing the stocky blue-and-white logo with a simpler, yet more elegant black one, Sears hopes to adapt to the fluid […]