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New McDonald’s Restaurant Interior Design Is Part of a Smart Rebranding Strategy

Via dezeen.com and businessinsider.com Designer: Landini Associates All photos: Ross Honeysett via dezeen.com McDonald’s Restaurant Interior. In the last decade and a half, McDonald’s faced a lot of scrutiny about the effect of its products on its customers’ health. However, the American icon fast food chain has proved that it can reinvent itself and survive harsh times through […]

Company Rebranding Campaigns that Worked

Via Business Insider and insightrixcommunities.com Photo above by Mike Mozart A good, well-designed rebranding strategy can change a way a company is perceived and save it from disaster or mediocrity. There are companies that have reinvented themselves and received a new breath of life due to a smart marketing campaign. Here are only three examples that used, […]

Logos, Customers and Brand Awareness – When Retail Rebranding Doesn’t Work

Via Business Insider Photo above: JCPenney – Valley View Mall, by Mike Kalasnic Working on a branding or rebranding strategy for a major retailer is a fine game of science and flair. Never is this more obvious than when a rebranding strategy fails, despite good intentions, ample experience and novel ideas. Case in point – JCPenney’s […]

Business Rebranding – New Sears Canada Logo is Simple and Contemporary

Via Financial Post Photo above: Sears – West Town Center, by Mike Kalasnik Trying to reinvent itself as a business with a stronger online presence and a smaller physical footprint, Sears Canada redesigned its logo last year. Replacing the stocky blue-and-white logo with a simpler, yet more elegant black one, Sears hopes to adapt to the fluid […]