Via retaildesignblog.net
Designer: estudi{H}ac
All photos: retaildesignblog.net

Inspiration often spurs from surprising places, as is the case with the WARP tile collection from the Spanish design atelier estudi{H]ac. Sparked by the way tailors work with textiles to shape unique, perfectly fit clothing pieces for every customer, the WARP tiles are meant to assist in creating the same customized look for interior spaces.

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The creators of WARP explain how they found inspiration in the step-by-step process followed by tailors. First, tailors study and measure the body for which they create the clothing piece. Then, they choose the fabrics, colors and shades that are best suited to the customer’s unique physique and personality. A similar process is followed by the estudi{H}ac designers when helping to create unique spaces using the WARP tiles.

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The designers started with a single ceramic base, inspired by the warp and weft basic elements of all textiles. This textured structure is the background on which the next design elements are built.

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Patterns were next, devised in such a way that different tile configurations would create different looks and customized interior spaces. They help achieve effects such as gradients, paths, line networks etc.

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Finally, the colors kept within a neutral palette, with anthracite, marsala, white bone and pumice stone as chromatic options.

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The creative process involved in the design of the WARP collection is itself fascinating and surprising. For instance, the geometry of the tile patterns has been drawn from that of men suits. While ceramic and textiles may have little in common, in this case, the beauty of design seems to be transferable from one medium to another.

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Please take a look at our Before and After images of selected projects from 2015 HERE.

If you are thinking to open up a new business or in a process of rebranding and remodeling your existing business, contact us to get a free consultation from Mindful Design Consulting. Click HERE to price your project design.

Also, take a look at “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight on how you can turn your business into a market-dominating competitor by using human cognitive responses.

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