As anyone who has ever spent time walking around major cities in Australia will probably know, Frozen Yogurt shops are definitely trending right now. The most recent shop of this type to open is MyFroYo, a hip self-serve Frozen Yogurt (often shortened to or abbreviated as “FroYo”) chain in Sydney.
While the products that they sell are certainly one big element that draws customers to this chain, their hip and youthful yogurt shop design adds a great atmosphere for their customers to enjoy. Not only is the self-serve element of the shop setting up an already laid-back feeling for the customers, but their minimalist but attractive interior design reinforces this.
The yogurt store brand that they’ve set up is one that leaves their clientele feeling as if they’re just relaxing in their own living room, or perhaps a hip university dorm room. The openness of the space creates a comfortable, carefree vibe for the space as well. The lighting – neither too bright nor too dim – creates the perfect mood for chatting with friends or even taking a productive meeting from a group project to grab a bite to eat in a relaxed setting.
When it comes to store design, MyFroYo has all the makings of a location that people will return to over and over again. Their menu might be the initial attraction, but with such a strongly branded atmosphere, this company is certainly creating a repeat customer base that will be loyally coming to them for tasty treats in a funky, comfortable setting for years to come!
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Also, take a look at “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight on how you can turn your business into a market-dominating competitor by using human cognitive responses.
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