Yogism is a series of new frozen yogurt establishments, but these establishments aren’t basic, run-of-the-mill yogurt shops. This yogurt shop designer has taken the whole concept of traditional yogurt shop design to a new level.
The chain, which was conceptualized in 2011, worked off of a basic self-service model. Obviously, the self-service concept isn’t unique to this specific yogurt store brand, but the way Yogism presents and enacts this concept is.
The store designer knew that Yogism was an all-natural brand that featured all-natural products, so, accordingly, the designer went with an all-natural look and feel for Yogism shops. Light, rustic, all natural French Oak was used to hold tempting looking bowls of yogurt toppings for customers to enjoy. And, to make the natural wood stand out even more, it was set against super bright pink acrylic bars with matching stools.
Now, those who visit the yogurt store get to enjoy a mix of the natural meeting the trendy, and they can do so in a brightly lit room that makes all of the shops’ beautiful features stand out even more. Wide, open spaces are used for a comfortable, airy feel, and every guest is sure to remember this yogurt shop as a pleasant place to be.
Yogism has been very successful in the two (going on three) years since it opened, and it likely has its innovative design to credit for a lot of that success. The design team that Yogism used was Notion Design.
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