Retail Design – Ingenious Displays Put Shoes in a New Light

Photo above: Jonathan Leijonhufvud via retaildesignblog.net

Shoes and good design is a combination difficult to resist. Putting the two together is a feast for the eyes, as in the case of the shoe displays below. From “floating” shoes to shoe forests, these displays show the artistic potential of these prosaic functional items and the visual impact that can be created with even the most modest resources.

When it comes to store windows, there is nothing subtle about the display created by Elemental Design for Timberland. “Paint” that flows from buckets and bathe the shoes in color is an imaginative way to suggest color options or possibilities.

Photo via Pinterest

The 2013 Christian Louboutin spring window display series in London and Paris do not cut corners when suggesting that shoes are the best medicine for seasonal ailments. Mixed with giant pills, the shoes are humorously called “Vitamin LouBi” and slipped into giant blister packs.

Photo by Oscar Chang Anderson via retaildesignblog.net


Inside the stores, shoe displays do not have to be reduced to the typical wall shelf. For the Lucca Ilena store in Osaka, Ryutaro Matsuura created a shoe “forest,” where the products are nested within tall vertical C-shaped wire mesh structures that invite customers to explore.

Photo by Nacasa & Partners Inc. via retaildesignblog.net

Shoes capture a sense of movement and weightlessness in the pop-up showroom for the  Nike Women’s Collection exhibited in Beijing and designed by Maggie Peng and Albert Tien. Displayed on transparent pedestals between two plinths, the shoes seem to float on top of an invisible wave. The powerful effect created with minimal resources is impressive.

Photo by Jonathan Leijonhufvud via retaildesignblog.net

Finally, seasonal displays can turn shoes or items associated with them into stunning works of art. Designed by StudioXAG, Christian Louboutin’s winter windows flaunt spectacular rotating Christmas trees made of Pigalle shoe cast lasts and surrounded by mirrors. On top of each Christmas tree, a Louboutin shoe sits as the crowning glory of the construction.

Photo by Susie Rea via retaildesignblog.net

Please take a look at our Before and After images of selected projects from 2016 HERE.

If you are thinking to open up a new business or in a process of rebranding and remodeling your existing business, contact us to get a free consultation from Mindful Design Consulting. Click HERE to price your project design.

Also, take a look at “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight on how you can turn your business into a market-dominating competitor by using human cognitive responses. 

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