Designed by the Shanghai-based architecture and interior design firm Lukstudio, the new Aimé Pâtisserie in Shanghai, China, is a great example of a well defined brand. It not only showcases a unique bakery design, but also manages to use its surrounding competitors for its advantage.
The brand’s very first store is framed by Starbucks and another well known chain restaurant on both sides. The contrasting color of the façade and the eye-catching, high-quality exterior help to draw attention towards the bakery. Introducing a new fresh vibe into the location, Aimé Pâtisserie stands out among these popular coffee and pastry chains.
The elegant interior design is distinguishable by its pure white decor and its sleek architecture. Drawn to explore the store further by a crystalline storefront that provides only a glimpse of what lies within, visitors are greeted by a well-lit, peaceful sitting area, beyond which lies the centerpiece of the store, the product itself.
The colorful sweets on display are part of this unique bakery design. The sprawling feature wall behind the counter with its uniquely-styled shelves is decorated with colorful Aimé Pâtisserie gift boxes in various states of opening. Its compelling pattern of geometric forms continues all the way to the ceiling, where it also conceals important equipment like lights, speakers, and security devices. The interior designers carefully gave this display a both functional and aesthetic role, which is an approach used all throughout the store.
Overall, Aimé Pâtisserie is a great example of how a bakery business interior cand stand out from its competitors, provide a fun, elegant, and intriguing atmosphere, and offer as many visual treats as it does sweet ones.
Also, take a look at the “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight into how you can turn your business into a market-dominating competitor by using human cognitive responses.