This bakery design in Shanghai, China is a great example of a well defined brand.
The new Aimé Pâtisserie in Shanghai not only showcases a unique and interesting design, but also manages to use its surrounding competitors for its advantage. This brand’s very first store is framed by Starbucks and another well known chain restaurant on another side. This helps to draw attention towards its a high-quality exterior and interior design. Aimé Pâtisserie stands out among common coffee/pastry chains.
LUKSTUDIO’s is responsible for the interior design of the elegant bakery distinguishable by its pure white décor and its sleek architecture. Drawn to explore it further by a crystalline storefront that provides only a glimpse of what lies within, a visitor is greeted by a well-lit, peaceful sitting area, beyond which lies centerpiece of the store, the product itself.
The colorful sweets on display and the sprawling feature wall behind the counter, its uniquely-styled shelves decorated with colorful Aimé Pâtisserie gift boxes in various states of opening. Its compelling pattern of geometric forms continues all the way to the ceiling, where it also conceals important equipment like lights, speakers, and security devices. The interior designer carefully made it both functional and beautiful all at once, much like entire store.
Overall, Aimé Pâtisserie is a great example for restaurant businesses interior how to stand out from competitors, and how to provide a fun, elegant, and intriguing atmosphere that offers as many visual treats as it does literal ones.
Also, take a look at “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight on how you can turn your business into a market-dominating competitor by using human cognitive responses.