Seeing a new hotel being built is something I am always excited about! But seeing a really sleek hotel built in a heart of Greece, in a town where a part of my family lives, grabbed my attention even more! Thessaloniki is an ancient town by the waterfront with a tremendous history! Even on my […]
A Stanford marketing professor Jennifer Aaker is teaching her students – along with AOL, Facebook, and Abode (clients) – how to find and export joy into our everyday lives. In order to produce a new branding the professor gets into a deeper level of emotions to create a marketing strategy which increases employee’s productivity and […]
From examples around us, people tend to have variable psychological reactions to different materials. For example, wood may create a cozy warm feeling; metal may make us feel cooler and more intense. These sensations deeply effect our reaction to a particular space or a building. Do not underestimate the materials used in your interior. An […]
Review By Ekaterina Kohlwes – Mindful Design Consulting Part of the branding process is identifying the message you want to send to your target audience. If you look at the branding campaigns of major companies like Pepsi, you can discern the message that they’re trying to create, such as with the “Refresh” campaign created by […]
by Katerina Kohlwes – Mindful Design Consulting Our surroundings interiors continually send messages to our brain. Have you ever walked into a business and were struck with a knot in your stomach over the gloomy, uninviting ambiance created by poor lighting, bad organization or even a smelly interior? There is a few businesses where there […]
