An Athens-based design studio came up with a creative ice-cream store interior that brightens up a small street in the heart of the Greek capital. Designed by studiomateriality, the unconventional Spoild shop has adopted a unique “drill” theme and an industrial style that goes hand in hand with it. The choice of the drill as […]
If you want to operate a successful franchise, achieving brand consistency across all your locations is a must. Without it, having control over your own image is an impossible task, and the failure of one location can ruin your reputation and damage the entire franchise. One of the first and most important steps in ensuring […]
Uptown Muse Boutique Store Design: Mindful Design Consulting All photos: Mindful Design Consulting We have recently created the interior of a new clothing store in Amarillo, Texas, completed with all the details that make for a pleasant shopping experience. Cindy Andazola, the owner of the new Uptown Muse, wanted a chic boutique shop for women, […]
While every successful business takes hard work and dedication, being a successful franchise requires even more effort. Since your reputation as a franchisor depends on each and every one of your franchise locations, your success has a lot to do with how well you control your brand. In order to achieve this, “franchise brand consistency” […]
Now that you started on your way to setting up your new franchise, you need to build your brand. Part of your brand is your logo – your face to the word and your chance to a great first impression. Being aware of what goes into creating your brand, how to design a logo and […]
