Designer: Brinkworth
All photos:

It’s all about adaptability in the clever design of the Voodoo Ray’s pizza restaurant in Shoreditch, London. Dreamed up by Brinkworth design consultancy firm, the place is as functional as colorful, combining the angles and curves of simple geometry into a visually pleasing mix.

The pizza restaurant is built to fit within the limits of three shipping containers. This is not a design decision made on a whim. With the rising success of pop-up stores that are not bound to a certain location, flexibility is a prized quality. The simple design of Voodoo Ray’s can be easily adapted to the constraints of other sites.

The use of vibrant colors is an important part in the design. The rows of tiles evoke the look of the classic pizza parlor and are an effective way to bring chromatic drama and vibrancy into the place. Angular steel sheets add more color and are in perfect accord with the idea of a shipping container.

It is obvious that the designers had fun working on the project. Images of falling pizza slices promise future culinary delights, while the bar stools are painted with an iconic representation of a pizza slice.

With bar-style tables and well-placed elements of visual surprise, Voodoo Ray’s pizza restaurant brings the “cool“ factor into the simple experience of tasting a slice of pizza.

Learn about emerging trends of 2015 in commercial interior design HERE.

If you are thinking to open up a new business or in a process of rebranding and remodeling your existing business, contact us to get a free consultation from Mindful Design Consulting. Click HERE to price your project design.

Also, take a look at “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight on how you can turn your business into a market-dominating competitor by using human cognitive responses.

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