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Starbucks Bends Their Brand for New Orleans’ Look – Commercial Interior Design News

cafe interior design lighting

The historic French Quarter simply demands a unique cafe design. Starbucks has departed from its usual structured cafe design by creating a unique cafe experience that celebrates New Orleans culture and heritage. Every aspect of this incredible design has purpose. This allows the design to be as diverse as New Orleans culture without seeming cluttered. While Starbucks has long attempted to blend its cafes into the surrounding culture, this New Orleans cafe is truly the company’s masterpiece.

cafe interior design

The new cafe interior design speaks of years gone past. The interior designer of Starbucks did extensive research to determine what authentic marketplaces look like in the past. This particular location has a dramatic cafe interior design that was inspired by Louisiana merchants in the 1900s. Thus, the new Starbucks would look at home in any history text. The design includes some incredible block paintings that are tied into the history of coffee. These paintings keep the design on theme while still portraying the Starbucks brand.

cafe interior design mural

Rich yet earthy, the cafe designer has managed to encompass the ethereal aspects of New Orleans design with modern materials and artistic flair. The cafe brand still shines through in all aspects of the design, but without overly interfering with the design. The cafe designer for Starbucks has become incredibly skilled at this type of design, as the cafe brand is an exceptionally important part of the Starbucks chain.

cafe interior design

All of this is further enhanced by the gorgeous chandelier hanging from the ceiling. Made out of the musical instruments that have made New Orleans famous across the world, the chandelier provides warm ambient light. Behind this incredible display, the interior designer has placed a mural depicting all of the finest aspects of New Orleans culture. Overall, the new Starbucks location is an excellent example of the design that blends form, function and inspiration.

cafe interior design lighting

Photo Credits: Matthew Glac for Starbucks

A large mural by Atlanta-based artist Tommy Taylor

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Also, take a look at “Branding By Interior” e-book, the only book written on this subject at this time.  It brings insight on how you can turn your business into a market-dominating competitor by using human cognitive responses.

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