Excellent design turns challenges into opportunities. In order to deal with the irregular geometry of the space, the designers of Pâtisserie Antoine in Bordeaux, France, created an interior whose lines not only mask the inconvenient structural and mechanical elements, but are a statement in themselves.
Designed by the creative studio atelie*r from Barcelona and the French interior architects Bereal, the space flows in lines reminiscent of the complicated yet clean cuts of a precious stone. The symbolism is clear. The cakes are treated here more like jewelry on display, and the vibe is indeed that of a luxurious store.
While in the typical patisserie, the eye has to turn downwards to encompass the cakes, a long metallic structure with geometric lines is built along the perimeter of Pâtisserie Antoine and creates a wall where cakes are displayed at eye level. Behind the cakes, steel sheets with reflective qualities allow customers to view them from all angles.
Other geometric structures interrupt the horizontal flow of this elongated display, creating a viewing area for chocolates and macaroons and another floating display for biscuits and tarts. Offering some necessary contrast, a few wood columns are placed in the center of the store, with more cakes on display.
This is another convincing proof that less is more. The clear lines and strict color palette reduced to only white, black and gray, come together into a space that places the emphasis on the patisserie products.
Light is an important part in the general design, working in tandem with the black ceiling mirror and lustrous resin finish of the display structures to create a clean, almost futuristic look.
Please take a look at our Before and After images of selected projects from 2015 HERE.
If you are thinking to open up a new business or in a process of rebranding and remodeling your existing business, contact us to get a free consultation from Mindful Design Consulting. Click HERE to price your project design.
Also, take a look at “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight on how you can turn your business into a market-dominating competitor by using human cognitive responses.