Boba Tea Shop Design: Mindful Design Consulting
Kung Fu Tea, the largest bubble tea brand in America, is opening a new franchise in National City, California. Having already designed their Carmel Mountain shop in San Diego, we were happy to work on this project and use the company’s brand elements to create a new, yet recognizable look.
Since the interior needed to appear instantly familiar to customers, we started with the same red-and-black chromatic scheme, but softened it by turning black into a secondary accent color. The red frames of the industrial chairs provide the chromatic interest, while the black appears sporadically in light fixtures, window frames, baseboards or table legs, mostly accentuating the contours of the interior.
The rectangular space had very few architectural quirks, so we created variety by alternating furniture pieces, light fixtures and materials. Pedestal tables coexist with a floating counter. Metal mixes with natural materials. Finally, chairs and stools share the room with a wooden bench, making optimal use of the space.
The newly updated Kung Fu branding graphics take center stage as wall accents in the seating area, providing plenty of Instagrammable opportunities.
We varied the lines of the interior by alternating the angles of the counter, bench and tables with the soft lines of the chairs and wall decor. Spherical light shades and cage-like geometrical pendants add to the abundance of detail. We strived to keep a balance between all these elements by allowing the modern industrial look to take a slight romantic turn with its dainty and dreamy wall graphics.
The wooden elements, the wood-slat wall and the green plants give this boba tea shop design a warm relaxing feel. The white and gray paint allows all these details to pop and gives the eye a chance to rest. The white tiles, counter and tabletops achieve the same goal.
Upon entering, customers have the full view of the oversized Kung Fu Tea logo and its iconic dragon. A protruding wall allows the work behind the counter to go on discreetly, yet this area remains open for easy movement. The floor planks are installed in the direction of traffic, making the space look longer.
On the left side, the counter area stands out, bathed in generous light and taking advantage of the reflexive nature and clean look of white wall tile. A few red accents attract the eye, emphasize the contours of this area and balance out the red tones found in the seating area.
The new Kung Fu Tea location is another sign of the healthy growth of the bubble tea industry and the strength of the Kung Fu Tea brand.
If you are thinking to open a new business or are in the process of rebranding and remodeling your existing business, contact us to get a free consultation from Mindful Design Consulting. Click HERE to price your project design.
Also, take a look at “Branding By Interior” e-book, the only book written on this subject at this time. It brings insight on how you can turn your business into a market-dominating competitor by using human cognitive responses.
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